Don't start from scratch
Take content you used for print and use it for emails and vice versa. So when designing for either medium, you can share conditional and non-conditional resources such as images, text, or lines of HTML.
Bring the same level of sophistication to your emails as you did for print. With PrintShop Mail Connect everything can be made variable, even the way it's delivered.
With PrintShop Mail Connect you can take full advantage of all the possibilities of HTML and web resources with no limitations. You are free to design powerful emails that are sure to get opened and be read.
Take content you used for print and use it for emails and vice versa. So when designing for either medium, you can share conditional and non-conditional resources such as images, text, or lines of HTML.
Leave the design to the designer and content to the writer. With PrintShop Mail Connect, take content from an external source such as WordPress or SharePoint to populate your communications. What's more, it's also possible to grab online content such as maps and graphs from the web and include them in your layout.
Sophisticated personalised communications are at the core of PrintShop Mail Connect and that's why we integrated Mandrill to take care of delivery. Mandrill is designed by MailChimp, the leading provider of an email marketing platform used worldwide. Use it as a secure delivery method and as a dashboard for all your stats. There's no need for expertise in servers and IT, but if you already have the set-up, you are of course also free to use your own email server.