It's all is about getting real with your customers. It allows the personalisation of documents such as advertisements, direct mail pieces, flyers and now emails, based on a recipient's profile.
Effective personalisation creates emotional triggers that drive recipients to act on a specified call to action. Variable messages, images, and colours play a big part in stirring up these emotions, creating communications that capture your customers' attention, increasing lead quality.
Direct mail and email blasts are the most simple and commonly used promotional communication vehicles out there. But they work a lot better when they are personalised. The all new PrintShop Mail Connect provides you with just that - one tool to bring that data-driven personalisation you know and love from PrintShop Mail to both printed and digital campaigns.
Until now, it was very difficult to achieve the same level of personalisation that PrintShop Mail brings to direct mail with an email campaign.
PrintShop Mail Connect provides you with a single interface to build and design all your promotional communications. Designing your print and email communications from the same tool gives you the ability to use a shared set of resources. It makes it much easier to ensure your documents are consistent with one another and speeds-up creation time.
