VDP + Email

A variable data printing tool that can create emails... if you want it to.

VDP + Email in a nutshell

It's all is about getting real with your customers. It allows the personalisation of documents such as advertisements, direct mail pieces, flyers and now emails, based on a recipient's profile.

Turn your marketing goals into reality

Effective personalisation creates emotional triggers that drive recipients to act on a specified call to action. Variable messages, images, and colours play a big part in stirring up these emotions, creating communications that capture your customers' attention, increasing lead quality.


+24%Interest
Response rate
+23%Valuation
Overall revenue
+18%Sales
Average order size
+20%Loyalty
Repeat order rate
Source: Trans Meets Promo… Is It More Than Market Hype? InfoTrends

PrintShop Mail Connect can send your emails too.

Direct mail and email blasts are the most simple and commonly used promotional communication vehicles out there. But they work a lot better when they are personalised. The all new PrintShop Mail Connect provides you with just that - one tool to bring that data-driven personalisation you know and love from PrintShop Mail to both printed and digital campaigns.

Bringing the concept of VDP to Email

Until now, it was very difficult to achieve the same level of personalisation that PrintShop Mail brings to direct mail with an email campaign.

PrintShop Mail Connect provides you with a single interface to build and design all your promotional communications. Designing your print and email communications from the same tool gives you the ability to use a shared set of resources. It makes it much easier to ensure your documents are consistent with one another and speeds-up creation time.

  • A single multilingual interface to learn.
  • Start your design from existing web content.
  • Better consistency in your communications.
  • Reuse code snippets on multiple templates.
  • Attach files to your emails.
  • Separate print and email settings configuration.
  • Share graphic resources (ex: CSS) between your designs.